Power Marketing Tips

1. Use speed coaching to give prospective clients a taste of why to hire you.  At your business conference vendor table, display a professionally printed sign: "Complimentary 5-Minute Speed Coaching" plus your name, logo, and expertise (e.g., "How to Get Media Attention-Fast!").  Spend five minutes with each person, answering one burning question.  Also jot down your advice on the back of your business card.  Warmly invite them to schedule an appointment and hand them the card.

2. Use promotional magnets.  A C.P.A. could create a Save the Date magnet with April 15th circled, plus three brief tips for staying on top of taxes, including "Call today to schedule an appointment with me; plan ahead!"

3. Offer information-packed telephone seminars to clients and folks who ask to receive your newsletters.  Rent an inexpensive bridge line (think giant conference call).  Participants simply call, sit back, and enjoy your expert advice and Q & A.

4. Factor gold-standard information product creation into your long-term business strategy.  Record your seminars and workshops.  Turn them into Cds, MP3s, and transcripts.  Sell these high-quality products or use as marketing giveaways.

5. Pick up the phone today and brainstorm with your informal advisory board.  A brain exchange of creativity is free, fun, and productive for everyone involved.  Breaking isolation and sharing ideas prompts inspiration.

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Dr. Debra Condren wrote the bestselling book, Ambition Is Not A Dirty Word: A Woman’s Guide to Earning Her Worth and Achieving Her Dreams. Debra is a career and executive coach, speaker, and columnist. Read her advice at: AmbitionIsNotADirtyWord.com.